With a rich and diverse background spanning over a decade in the creative industry, Liam has meticulously honed his skills across various facets, including branding, experiential design, activations, creative strategy, and editorial design. His professional journey has traversed multiple continents and countries, with a notable focus on the dynamic landscapes of Europe and the MENASA region.
This extensive global experience has endowed Liam with a nuanced and practical understanding of diverse markets and business sectors. Whether crafting compelling brand narratives, designing immersive brand experiences, or formulating innovative creative strategies, Liam consistently demonstrates a keen insight into solving complex business challenges with a creative flair that resonates on a global scale.
His work is solutions-driven, focusing on practical, impactful and effective approaches to meet client needs and address challenges.
Experience
NOV 2024 – PRESENT
CAYA – Senior Art Director
Based in Amsterdam, I bring my passion for crafting immersive brand experiences to one of Europe’s most vibrant creative hubs. Working within the global Avantgarde agency network, I collaborate with both international and local teams to design innovative concepts that blur the lines between physical and digital realms.
My work focuses on connecting brands with audiences in unexpected, meaningful ways, creating campaigns that leave lasting impressions.
NOV 2022 – OCT 2024
SWEETWATER MEA – Senior Art Director
Crafting disruptive and boundary-pushing experiential moments across live events, retail activations, and brand experiences within the dynamic MENA region. Partnering with a global portfolio of industry-leading brands, including adidas, British American Tobacco (BAT), Google, Hyundai, and Cadillac, I delivered innovative campaigns that merged creativity with strategic impact.
As a key creative leader on multiple adidas projects, I spearheaded high-profile activations and retail/product launches, redefining consumer engagement and brand storytelling through bold, immersive experiences that left lasting impressions.
APR 2021 – OCT 2022
OMNIA – Senior Creative
As a vital member of the brand team at a prominent transformation agency in the MENA region, I played a pivotal role in leading key accounts and contributing to the evolution of brands in both the private and public sectors.
Among many notable achievements was spearheading the successful launch and activation of revitalized and dynamic brand strategies for industry leaders such as Tabreed, National Bank of Oman (NBO), and Mubadala Energy, garnering critical acclaim and resulting in the receipt of prestigious awards.
OCT 2015 – MAR 2021
TOUCHLINE DXB – Senior Designer
Transferred to the Dubai office to take on a more senior position and expand my role, responsibilities, and skill set; working with a high-profile and international client base including Expo 2020 Dubai, Dubai World Trade Centre, NPCC, Dubai Tourism, Saudi Tourism, and the Bill & Melinda Gates Foundation to produce engaging and creative projects across both print and digital platforms.
JUN 2011 – SEPT 2015
TOUCHLINE LDN – Graphic Designer
Worked on a variety of print publications and titles to fully solidify my editorial and layout design skill set; I was also involved with every aspect of the process from the brainstorming of ideas to picture researching to designing layouts and finalising files for print, handling projects from end to end; from initial brief to final production.
BEYOND THE DESK
WORLDWIDE – Dreamer, Thinker, Human
Outside of work, I am an avid SCUBA Diver having recently completed my PADI Advanced Open Water, intending to progress up the skill tree to reach the Dive Master level.
I am passionate about music, film, the arts, and interior design, and am always looking for new cultural and creative experiences to satisfy my keen curiosity.
P.S If you have any memes to send me, especially if they revolve around cats, don’t hesitate to hit me up!