THE OVERVIEW

As the final phase of Hyundai’s “Her Way” campaign targetting females within Saudi Arabia, a 3 day takeover of the DQ Souq in Riyadh’s Diplomatic Quarter gave a platform to female-lead Saudi businesses and organisations, helping them to sell, gain visibility, connect and network, and celebrate their vibrancy and vitality as a key part of the Saudi economy and its drive to future progress.

Activations highlighted vehicle care tips and overviews via downloadable digital infographic guides, an interactive electric recharge station that invited attendees to leave empowering and uplifting messages to the next guests, and a digital (female-only) driver’s license activation that rewarded one lucky sign-up with a free Hyundai car at the culmination of the weekend.