Philanthropy Age

Partnering with the Bill & Melinda Gates Foundation to help inspire intelligent giving in the MENASA region.

BRANDING / UX/UI DESIGN / SOCIAL MEDIA / EDITORIAL DESIGN

THE CHALLENGE

Bill and Melinda Gates Foundation’s ‘Philanthropy Age’ magazine wanted to move its entire content experience to a digital-first solution, complete with a brand refresh that allowed it to become a leading voice in regional giving + philanthropy.

THE SOLUTION

A 360 brand revamp – from a stylized wordmark + monogram to a more refined, expressive, and adaptive visual language that positioned PA as a thought leader within the philanthropy space.

A highly immersive and in-depth digital content hub was also developed that looked to celebrate the philanthropic achievements within the Arab world, and provide insights into regional giving supported by stunning and impactful imagery that captures the user’s attention throughout their entire digital experience.

THE REFRESHED BRAND

With an authoritative and elegant wordmark and monogram, the refreshed Philanthropy Age brand positions itself as a thought leader within the non-profit space, signifying a commitment to both credibility and sophistication.

This strategic brand evolution aims to convey its dedication to advancing meaningful causes and fostering positive change both internationally and within the wider MENASA region.

RENEWED DIGITAL PRESENCE

Along with the rebrand, a new digital content hub was created to position and hero Philanthropy Age as a pioneering thought leader within MENA’s philanthropic space.

The responsive website houses rich and immersive articles, thought-provoking interviews, and in-depth analyses that illuminate the latest trends, innovations, and challenges within the regional landscape.

“Since 2013, (Philanthropy Age) has played a pivotal role in elevating the conversation around giving in the Middle East, acting as a forum for the exchange of ideas and experiences, and showcasing organisations and individuals working to make a difference.”

Previous
Previous

Glo – Reimagination

Next
Next

adidas – Predator 2024