THE CHALLENGE

Following a series of successful launches throughout the region, BAT sought to introduce its latest innovation, the Vuse GO MAX vape product, to the Kuwaiti market.

THE SOLUTION

An exclusive influencer dinner, strategically engaging the region’s creative elite to showcase their ingenuity within an immersive space. Attendees were encouraged to unleash their creativity by drawing, doodling, and scribbling across various surfaces and touchpoints throughout the event.

Complementing the artistic experience, the event featured a seeded trial initiative. Guests received personalized product boxes, enabling them to not only sample a variety of flavours but also customize their devices, leaving their unique mark on the Vuse GO Max.