adidas x Namshi
Unveiling Bloom Sky, adidas’ first Saudi-dedicated collection in partnership with local Jeddah creator, Raghad Al Ahmad.
EXPERIENTIAL / LAUNCH EVENT / RETAIL
THE BACKGROUND
An immersive 3 day launch event experience for adidas x Namshi’s debut Saudi-first capsule collection, Bloom Sky, in collaboration with Jeddah-born Saudi artist, Raghad Al Ahmad.
THE SOLUTION
Drawing cues from Al Ahmad’s inspiration for the collection (poetry, starlit storytelling and a desert landscape in bloom), Jeddah creative enclave, Hay Jameel, was transformed into the Bloom Sky Library - an experiential space that subverted the typical norms of a traditional library setting, offering our invited guests exclusive first access to the collection, “starlit” poetry recitals and engaging artist talks and interactive art workshops, all set against a backdrop of Saudi creativity and storytelling in full bloom.
THE RESULTS
Initial collection release was completely sold out on Namshi at the end of the 3-day pop-up experience, proving to be a huge retail driver for the collection which was launched across owned and wholesale doors following the launch weekend.
