OSN+
An immersive premiere screening of
The Penguin, DC’s latest Gotham epic, set in its most infamous underground lair.
EXPERIENTIAL / LAUNCH EVENT
THE MISSION
Create an interactive and engaging event experience that not only generates buzz and hype for the upcoming The Penguin TV series, premiering exclusively on OSN+, but also fully immerses attendees in the world of Gotham's iconic villain.
THE MOMENT
An invitation to Oz Cobb’s iconic Iceberg Lounge, where our screening attendees can flirt with the underbelly of Gotham City by taking a seat at the table with the city’s most notorious crime boss.
Hosted at ROXY Cinemas Boxpark, the VIP theatre was transformed to echo both the exterior and interior of Cobb’s Iceberg Lounge, immersing guests in multiple photo moments and installations. Activations included a temporary tattoo station that allowed attendees to stamp their entry into Penguin’s crew, while themed F&B menus brought the show’s world to life. Hidden throughout the venue were Easter eggs from the TV series, offering fans a chance to discover subtle nods to Penguin’s storyline as they explored the space.
After mingling and engaging with the various activations, attendees were invited into the screening rooms for an exclusive first look at the premiere episode of The Penguin. As the lights dimmed, excitement filled the air, with guests eager to be among the first to experience the gripping storyline and dynamic characters that define the show.
This special preview offered an immersive taste of what’s to come, heightening anticipation for the series and cementing OSN+ as the region’s premiere entertainment destination.
