THE CHALLENGE

balmspace needed a distinct and cohesive brand identity that would stand out in the competitive wellness and personal care market. The challenge was to craft a visual language that communicated the brand’s core values — efficacy, simplicity, and modern self-care — while ensuring strong product recognition across its range.

THE SOLUTION

Through strategic brand building, I developed a refined brandmark, a distinctive visual language, and key product signifiers that reinforced balmspace’s identity.

The packaging design balanced minimalist aesthetics with bold, recognizable elements, creating a unified look across the product range. This approach positioned balmspace as a contemporary and credible brand, enhancing its shelf presence and consumer appeal.

Photography/Videography:
Nathan Evans @nathangevans