THE CHALLENGE

Boon Arabia needed a brand that spoke to its regional audience, while also inviting users to engage with them and their online giving platform, ultimately giving causes a voice and donors a choice.

THE SOLUTION

The creation of a brand that was bold, supportive, bright, and engaging, crafting a brandmark that spoke to the region while also creating a fusion of togetherness and community support.

The brand's colours and visual design system are bright and impactful, immediately connecting with users and raising awareness of the various causes and initiatives donors can support.

“As a first-of-its-kind crowdfunding platform focused on the Arab region, Boon joins nonprofits and individual fundraisers with an active and engaged donor audience.”

THE IDENTITY SYSTEM

The brand’s visual expression had multiple facets allowing it to communicate across different environments and touchpoints; from a spotlight graphic system that honed in on the human storytelling at the organisation’s heart, to playful stickers that amplified supportive comms and messaging empowering further donations and cause sign-ups.

“Through powerful storytelling and digital outreach, Boon enables individuals and corporates to find and connect with the causes that matter to them.”