King Khalid Foundation needed a new brand, content, and communications strategy to better communicate the foundation’s work to its audience as its former brand and positioning were visually limiting and did not reflect its innovative and forward-thinking ethos and mission.

THE BRAND

The existing brand included a profile of their founder, King Khalid, and the new identity retained this sense of legacy and heritage, redrawn so it was fit-for-purpose in digital environments, paired with a revamped colour palette and dual-language typography.

An ownable, adaptive, and expressive visual language was also crafted to ensure the brand conveyed itself as an authoritative and human-first thought leader within the Kingdom’s philanthropic space.

The refreshed visual identity allowed the foundation to flex across multiple touchpoints and comms lines, in both print and digital mediums, communicating to both philanthropic stakeholders, and the wider public of Saudi Arabia.

THE DIGITAL CONTENT HUB

The existing KKF website was not fit for purpose, and so it was completely transformed from the ground-up, debuting the rebrand and positioning their online presence as an engaging, immersive and informative content hub that championed social issues and causes within the Kingdom of Saudi Arabia.

THE BRAND FILM

Finally, we also produced a brand film that showcased the identity revamp from inception to completion and was used as a marker of the foundation’s future shift and their embrace of their new strategic positioning.