Cadillac
A multi-sensory, intimate paired dining experience to celebrate the Escalade’s 25 year anniversary.
EXPERIENTIAL / EVENT DESIGN
THE CHALLENGE
Cadillac wanted to mark the Escalade’s 25th Anniversary by aligning it with its heritage as a status symbol and cultural icon.
THE SOLUTION
By flipping a traditional VIP dinner event on its head, the solution was an immersive experience that was inspired by the creative terrain where food, music and experience overlap; a rare and exquisite journey through the five generations of the Escalade.
A specially curated, multi-sensory, 5-course dining experience that celebrated the 5-generations of the SUV, with each course expertly paired with the most influential tracks of American Hip-Hop culture.
THE BIG IDEA
Music meets Michelin meets Escalade.
5 courses X 5 sounds X 5 generations.
MICHELIN
5 COURSES. 5 GENERATIONS.
We curated a bespoke menu that delivered a true taste of Americana, with an elevated twist that explored the five generations of the Escalade; 25 years of success status, 25 years of Texas heritage, 25 years of the Escalade. Each paired dish was a one-of-a- kind, unique dish that echoed the true luxury of the Cadilac Escalade.
MUSIC
A MUSICAL NARRATIVE BORN FROM HIP-HOP CULTURE.
Each dish was paired with a famous hip-hop track that complimented the history of the Escalade. Elevating the traditional VIP dinner with bespoke music nods that echoed across all table aesthetics including the menus, plates, mocktails, canapes, and main dishes. With the edition of a music-inspired memento gifted to all guests that captured the DJ’s limited edition vinyl mix of the Escalade’s 25th Anniversary.
5 GENERATIONS OF HIP-HOP BEATS
DJ Sonya soundtracked our intimate dining experience, masterfully pairing each course with a bespoke mix of iconic Hip-Hop tracks spanning from the debut of the 1st Generation Escalade in 1999, taking our guests right up to the present day with the launch of the EV in 2021.
DJ Sonya: A global DJ, Sonya has played at Expo Dubai, Du Arena, Ain Dubai, and recently completed a remarkable residency at Caesars Palace in Las Vegas. She is known for her soulful, dance-worthy R&B beats and often headlines at FRSH.
ESCALADE
25 YEARS OF CADILLAC’S FLAGSHIP VEHICLE.
We elevated the ultra-luxury SUV by educating our guests through the 5-generations via several engagement opportunities and activations. As well as speaking to our influencer audience with an on-brand photo moment and several photo-ready moments that they were sure to capture and share on their socials.
THE RESULTS
