THE MISSION

Drive hype and retail for Fenty Beauty at some of the busiest outdoor markets and spots in the UAE and KSA.

THE MEANING

Bring the vintage LA drive in to life, with a modern retail twist sure to steal eyeballs and sales.

THE MOMENT

A simple retail opportunity turned into one of the buzziest moments in beauty for the year. Despite the modest scale, the creativity, craft and concept cut through the clutter of these busy outdoor market spaces, and stole the show, driving sales, curiosity, and hype, with both the UAE and KSA pop-ups achieving significant retail and reach results. Physical pop-up meets digital results, all with a cool neo-vintage aesthetic twist.